Discussions

Round Table Discussion: Culture Plus Business: European Dimension

23 October, Sunday. 13:15 – 14:30

The aim of this discussion is to use the European experience and know-how to define possible means to stimulate development of sponsorship and fundraising in Russia. Programmes of Arts and Business, UK, will be presented, as well as case studies and recommendations developed in the course of the research undertaken by Cultural Policy Institute in Austria, UK and France.

Issues for the discussion:

possible policies to stimulate sponsorship and fundraising development in Russia
sponsorship strategies and know-how of fundraising – where do they meet?
role of intermediary agencies in the development of partnerships between business and culture

Facilitator: Colin Tweedy, Director, Arts and Business, UK.

Round Table Discussion: Culture Plus Business: Russian Dimension

24 October, Monday. 11:00 – 13:30

The discussion is a follow up of the debates that have occurred on the previous day. Here, the Russian best practices of collaboration between the commercial sector and the arts will be presented. The main focus will be on the developments in the regions. The aim of the discussion is to articulate the mosaic picture of motivations that lay behind various forms of partnership between business and culture in Russia, to define the main parameters of their efficient collaboration and to reveal the implications of these interactions in the broader social context. Based on the results of several research projects that have explored sponsorship and charitable activities in Russia in 2001-04, the analysis of motives of business supporting culture will be presented. Discussion on the more recent practice of collaboration between culture and business will be based on presentation of the regional projects, winners of grant competition «Changing Museum in the Changing World» held by Vladimir Potanin Charity Foundation, and on the collection of the Russian case studies gathered by the Cultural Policy Institute.

Issues for the discussion:

motives, interests and mutual expectations of business and culture
factors of success and problems of interaction of the two sectors
prospects of sponsorship for the medium-size businesses in the Russian regions

Facilitators: Irina Scherbakova, Executive Director, Association of Cultural Managers, and Mikhail Gnedovsky, Director,

Cultural Policy Institute Round Table Discussion: Investments in Art Spaces: A Long-term Effect of the Industrial Buildings’ Conversion

24 October, Monday. 14:30 – 16:00

Turn of the millennium coincided with the change of economic system. In the postindustrial world, economy is based on the intellectual rather than on material production. The developed countries got rid of the heavy industry and staked on the knowledge, ideas and talents economy. Former factories and plants were converted into the forges of creative revelations. In the urban structure of a European city, industrial area holds an important location. It forms either a ring, the so-called inner city, that goes round the historic centre, or a waterfront – because industries have always needed water. Change of purpose of the former industrial buildings leads to re-shaping of large areas in the cities. In the debate of the two approaches – to destroy or to preserve, preservation has an indisputable advantage: historical potential of the industrial architecture, which draws attention, brings in investment and generates profit. The aim of the discussion is to present international best practices from the recent decades, including those that have emerged in Moscow lately, and, basing on this material, to start a positive dialogue involving the city authorities, developers, architects and those who work in creative industries.
Facilitators: Marina Khrustaleva, Moscow Architecture Preservation Society, and Boris Pasternak, Centre for the Studies of Urban History.

Round Table Discussion: Cities’ Destiny through the Prism of Culture: Creative Cities in Russia

25 October, Tuesday. 14:00 – 16:00

Today the cities draw up a new agenda of strategic development. It is not enough any more to be a historic city and attract tourists by the beauty of the ruining architectural ensembles. Neither it is enough to boast biggest in the world heavy industries that gather «sleeping quarters» around them and support cultural life in the form of leisure-time consumption. City mayors understand this, as no one else does, and look for the new possibilities of sustainable development of their cities’ economies. They draw investment, develop trade, communication and transport networks, and invest money into the development of human capital. But that requires ideas, creative and educated people, and quality city environment. New urban policy demands new managerial mechanisms that would be able to bring together and coordinate the interests of different stakeholders who have various motives and are not necessarily connected with creative industries. The aim of the debate is to start systemic discussion of the influence of culture upon the development of Russian cities.
Issues for the discussion:

development and regeneration of the cities today
principles of enhancing the living conditions and psychological comfort of the urban population
development and support of the local centres of cultural activity A plan to establish Association of Creative Cities in Russia will be discussed.

Facilitators: Vyacheslav Glazychev, Professor, Moscow Architectural Institute, President, National Academy of Design, and Marina Liborakina, Executive Director, Institute for Urban Economy