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Annual report 2003-2005

Cultural Policy Institute
Report on the activities in 2003-05

The Cultural Policy Institute Foundation (CPI) was established in Moscow at the end of 2002. In 2003 – 2005, CPI developed into a full-fledged think tank and project agency dealing with cultural policy issues.
During this period of time, the Institute was engaged in the following activities:
  • 29 seminars and over 20 round table discussions on topical cultural policy issues were organized;
  • First Moscow International Culture Plus Forum was held (2005);
  • a comparative research project «Models and Practices of Sponsorship and Fundraising in Russia and Europe» was developed (2004-05);
  • analytical surveys were made: (a) «Culture and Business» section in «The Guidelines for the State Policy Development in the Field of Culture and Mass Communication» (Ministry of Culture and Mass Communications, Russian Federation, 2004); (b) «Culture, the Arts and the Freedom of Expression» section in the «2004 Annual Report on the Civil Society in Russia» (Institute of Civil Analysis, 2005);
  • 14 editions were published, including: 5 books by foreign authors on the role of culture in the social development (8,000 copies altogether); 5 issues of brochures in the «Cultural Strategies: Experts’ Club» Series (3,000 copies altogether); 4 exhibition catalogues (4,000 copies altogether);
  • the Institute’s web site was developed containing information on CPI projects and activities and analytical materials on the cultural policy issues;
  • over 20 regional projects were initiated, which have been developed since with the support of regional authorities, business and international donors;
  • the CPI activities were covered by regional and national media («Izvestia», «Kommersant», Radio «Echo Moskvy», Radio «Culture», etc.).

In the 3-year period, more than 3,000 people from 40 Russian regions took part in the CPI activities.
At present, Cultural Policy Institute is a unique independent analytical Russian NGO in the field of cultural policies.

ACTIVITIES IN 2003 – 2005
1. Culture And Economy Program (in collaboration with the Council of Europe and the Ministry of Culture, Russian Federation).
The program was developed in the framework of the Action Plan for Russia adopted by the Steering Committee on Culture, Council of Europe, in 2002. Among the Russian partners of the program were Moscow Region, «Yasnaya Polyana» Museum-Estate (Tula Region), Pskov Region, Arkhangelsk Region, The Center for Museum Development (St. Petersburg), the City of Izhevsk, the Altay Republic, the Volga Capital of Culture Foundation, Community of Volga Museum Managers (Togliatti), the City of Surgut, the Republic of Karelia, Leningrad Region, the Yaroslavl Museum and Preserve, the City of Kirov.
The Program comprised two pilot projects: (1) «Bridges to New Partnerships for Culture (Culture and Business)», and (2) «Creative Industries Development in Russia».

1.1. Bridges to New Partnerships for Culture (Culture and Business) Project – Advisers: «Arts and Business» (UK), «KulturKontakt» (Austria) and «Admical» (France).
The project was aimed at fostering sponsorship and fundraising in Russia and developing fundraising skills in the cultural field. In 2003 – 2005, in the course of the project:
  • 5 seminars on the fundraising methodology and technique for more than 120 cultural managers were held in St. Petersburg, Moscow, Nizhny Novgorod and Krasnoyarsk;
  • 4 round table discussions on the perspectives of sponsorship and fundraising development in Russia were organized in Nizhny Novgorod and Moscow. More than 300 representatives of local authorities, business, culture and the mass media took part in the discussions;
  • two study trips for Russian fundraisers were organized in October, 2004. 11 participants visited Austria and the UK. The trips resulted in the comparative research «Models and Practices of Sponsorship and Fundraising in Russia and Europe»;
  • two «Training the Trainers» seminars were held in Moscow for 10 young cultural managers from Moscow, St. Petersburg and Russian regions. The participants of the seminars got licenced as trainers in cultural fundraising. As a result of the program, a one-day course in fundraising for cultural managers was developed and a network of Russian fundraisers was created;
  • several editions were published in Russian: (1) a book by A. McIlroy «Guidebook of Fundraising» (2005); (2) a brochure «Culture and Business: Formulae of Collaboration (materials of a research)» (2005: «Cultural Strategies: Experts’ Club» Series); (3) «Glossary of the Terms of Fundraising» by A. McIlroy (2004: published on CPI web site).

 1.2. Creative Industries Development in Russia Project. Advisers: Euclid, UK, and Comedia, UK.
  • The project was aimed at fostering the creative economy in Russia, developing the strategy of cultural resources mobilization and stimulating the activities of cultural enterprises in the Russian regions. In 2003 – 2005, in the course of the project:
  • 5 seminars on the creative industries development in Russia were held in Petrozavodsk, Arkhangelsk, and Moscow. More than 100 people participated in the seminars;
  • two project competitions were held for the emerging creative entreprises. As a result, three projects from Arkhangelsk, Petrozavodsk and Togliatti received support;
  • 4 round table discussions on the issues of creative industries development were organized in Arkhangelsk and Moscow. Those were attended by over 300 participants;
  • two brochures were published in the «Cultural Strategies: Experts’ Club» Series: (1) «Creative Industries in Russia» (2004) and (2) «Creative Industries: a Model for Assembling » (2005);
  • Coordination Council on Creative Industries Develolpment in Russia was established with participation of CPI (February 2004). One of the project’s results was the inclusion of the issue of creative industries development into the political agenda in Arkhangelsk, Moscow and Samara Regions, as well as in Republic of Karelia and in the City of Moscow.

2. Culture and Civil Society Program.
The Program aimed at developing relations between cultural and civic organizations, consolidating the independent sector in the cultural field, bridging public and independent sectors in culture.
In the framework of the program:
  • an exhibition «Who is your Enemy? Images of the Enemy in Contemporary Russia» was organized (Polytechnical Museum, Moscow, December 2004 – February 2005).
  • a catalogue of the exhibition «Who is your Enemy? Images of the Enemy in Contemporary Russia» published.
  • a discussion «Who is the Enemy of Russia Today?» focused on the sociological and political aspects of the problem held (February 9, 2005). 19 speakers representing Moscow cultural and civic organizations took part in the discussion.
  • another discussion was held in «Theater.doc» (Moscow, December 2004).
    Its theme followed the subject of the theatre’s production «Sober PR», a documentary theater project based on the interviews with the leading Russian «political technologists». 60 people participated in the discussion.

3. Cultural Policy Translation Program.
The program aimed at making the Russian readers familiar with the latest international concepts and approaches related to the cultural policy issues.
In the framework of the program, the following books were published in Russian translation:
  • «Culture at the Crossroads» by Marc Pachter and Charles Landry;
  • «The Rise of Creative Class» by Richard Florida;
  • "Creative City» by Charles Landry.

4. Culture at the Borders Program (Regional Seminars on Cultural Policy and Management).

The program aimed at educating cultural managers from the Russian regions in contemporary management and policy skills. Partners in the program were Russian Museums Association, Administration of Volgograd Region, and Ministry of Culture, Moscow Region. Altogethr, 125 people from 30 regions took part in the program.
In the framework of the program, the following seminars were held:
  • «Culture at the Borders» (March 18-21, 2004). The seminar took place at 3 venues: Moscow Institute of International Relations, State History Museum, and «Yasnaya Polyana» Museum-Estate. It was attended by 19 people from 15 Russian regions: Cities of Moscow, Togliatti, Surgut, Kursk, Ryazan, Petrozavodsk, Kazan and Penza; Moscow, Vologda, Kostroma and Vladimir Regions, and also from Odessa, Ukraine.
  • «Multi-culturalism as a Resource for the Regional Development» (Dubrovka, Volgograd Region, October 7-10, 2004). The seminar was organized by CPI in collaboration with «Open World Leadership Center». It was attended by 45 cultural managers from 12 regions belonging to the Southern Federal District (Volgograd, Mahachkala, Elista, Nalchik, Rostov-on-Don, Armavir, Stavropol, Cherkessk, Sochi, Astrakhan, Krasnodar and Hasaviurt).
  • «Culture at the Borders» («Yasnaya Polyana» Museum-Estate, April 21-25, 2005). The seminar was organized by CPI in collaboration with the Ministry of Culture, Moscow Region. It was attended by 28 people from the Cities of Moscow, Izhevsk and Kazan; Moscow and Arkhangelsk Regions, and also from Ulan-Baatar, Mongolia.
  • «Financial Planning and Management in Cultural Institutions» (Moscow, September 15-16, 2005). The seminar was organized on the initiative of the Ministry of Culture, Moscow Region. It was attended by 46 representatives of regional cultural institutions.
  • Also in the framework of the program, a brochure «Culture at the Borders» was published in the «Cultural Strategies: Experts’ Club» Series (2004).
5. Network of Networks Program.
The program aimed at consolidation of the Russian cultural networks. Two projects were developed in the framework of the program:
(1) Presentation of the Russian Cultural Networks and
(2) «The Master of Changes» Competition.

5.1. Presentation of the Russian Cultural Networks at the International Arts Initiatives Forum (Moscow, Maly Manezh, July 2003). The project aimed at presentring Russian cultural networks at the venue of the Forum.
The following network organizations presented their exhibitions there:
(1) Center of Contemporary Arts «ArtHangar», Solovki Islands;
(2) Association of Cultural Managers, Moscow;
(3) Program of International Collaboration «The 60th Parallel», Surgut;
(4) The Krasnoyarsk Museum Biennale;
(5) The Dance Theaters Agency TSEKH, Moscow;
(6) The Discovery of Siberia Network, Novosibirsk;
(7) Community of Volga Museum Managers (Togliatti); (8) Republic of Karelia Cultural Initiatives Center, Petrozavodsk.

In the framework of the project, the following round table discussions were held:
  • «Creative Anarchy or the New Order: Cultural Networks Design for Russia»;
  • «Project Competition as an Instrument of Cultural and Social Projects. What Results Do we Expect?»;
  • «Cultural Information in the Russian Mass Media: the Arts, Culture and Expectations of the Public».
A special section on the project was included into the Forum’s catalogue. The Forum had over 600 visitors.

5.2. «The Master of Changes» Competition (October 2003 – June 2004)
The competition aimed at promoting social and cultural projects that were based on the new models of partnership and used cultural resources to enhance the quality of life. The competition was organized by CPI in collaboration with Association of Cultural Mahagers. 88 applications from 36 Russian regions were considered by the Jury. Projects from Yekaterinburg (theater directors workshop), the Altai Republic (creative industries development in a rural area), and Komsomolsk-on-Amur (educational festival) were named as the winners. A special mention and a travel grant was given to a project from Severomorsk, Murmansk Region.

6. UNESCO Program for Georgia, Armenia and Azerbaijan «Horizons of 21st c.».
The program aimed at developing contemporary museum management skills in the Caucasus countries. In October 2004, a seminar organized by CPI was held in the framework of the program: «Museums in Search of the New Visitors. Contemporary Museum Management». The seminar took place in «Yasnaya Polyana» Museum-Estate and was attended by 16 museum directors from the Caucasus countries.

7. Culture, Business and the Society Program (in collaboration with the International Research and Exchanges Board – IREX). 
In the framework of the IREX alumni program, two seminars «Culture, Business and the Society» were held in Izhevsk (February 2005) and Moscow (June 2005), attended by representatives of small and medium enterprises. Elena Zelentsova and Mikhail Gnedovsky of CPI delivered lectures on the prospects of the atrs and business collaboration in Russia. The seminars were attended by 150 people altogether.

8. Culture and the Media Program (in collaboration with IREX-Media).
The program aimed at professional growth of the regional newspapers’ journalists covering cultural issues. In 2003-04, in the framework of the program:
  • «Kultprosvet» competition for the regional newspaper journalists covering cultural issues was held;
  • educational seminar on contemporary trends in cultural journalism for the competition’s winners was organized (Moscow, February 2004). 20 people took part in the seminar.

9. The Performing Arts Marketing Development Program (in collaboration with US Embassy, Moscow).
The program aimed at the performing arts marketing development in Russia. In 2004, in the framework of the program:
  • a book «Standing Room Only: Strategies of Performing Arts Marketing» by Philip Kotler and Joann Scheff was published in Russian (2004);
  • a master class of Joann Scheff «Strategies of Performing Arts Marketing» was organized, attended by 45 professionals from Moscow and the regions (Moscow State Institute for International Relations, December 2004).

10. The First Moscow International Culture Plus Forum (ARTPLAY Design Center, Moscow, October 23-25, 2005).
The Forum was held on the initiative of CPI, in the framework of the Council of Europe’s Bridges to New Partnerships for Culture Project. Among the Forum’s main organizers were Committee on Culture, the Moscow Government; Arts and Business, UK; Association of Cultural Managers; Institute for Urban Economy, Moscow; and Center of Cultural Initiatives, Moscow Region. Representatives of culture, busines, authorities and the media took part in the Forum. The Forum’s program included five new books presentations, seven exhibitions, and four round table discussions. During the three days, the Forum had over 700 visitors from 16 regions of Russia and from abroad.

11. International Conference «Cultural Quarter: Independent Creative Spaces» (in collaboration with TSEKH Dance Theaters Agency and DOM Cultural Center).
The confernce was aimed at presenting best international practices of creative spasces development and discussing the prospects of creative clusters development in Moscow. Held with support of Ford Foundation, the conference welcomed over 70 participants from 6 countries of Europe, Africa and Asia (DOM Cultural Center, Moscow, November 2004).

12. Seminar on the Issues of Cultural Policy and the Public Sector Reform in Russia (Arkhangelsk, February 2005, in collaboration with the Canadian Cultural Observatory).
The seminar was aimed at analysing the prospects of the current public sector reform and its implications for cultural sector in Russia, in the context of planning and implementation of similar reforms in other countries.
In the course of the seminar:
  • presentations of the Russian and Canadian experts on cultural policy took place;
  • discussions on the issues of the public sector reform and its implications for cultural sector were held;
  • a round table discussion on creative industries development was organized.
Over 80 people took part in the seminar, including Heads of Culture and Deputy Heads of Municipal Administrations, Arkhangelsk Region.

13. International Round Table Discussion on Cultural Diversity (in collaboration with UNESCO, Russian Institute for Cultural Research and the Academy for Civil Service under auspices of the President of Russian Federation).
The round table discussion was focused on the UNESCO Declaratrion on Cultural Diversity. The program of the round table discussion included a workshop on the issues of cultural diversity as a resource for regional development organized by CPI (Moscow, May 2003).

14. A Conference «Culture as Resource of the World Politics» (in collaboration with Moscow State Institute for International Relations, February 10 – 12, 2004)
CPI experts and staff members acted as speakers and discussion leaders at the following sessions: «Cultural Expansion and World Politics», «National Responces to the Global Cultural Challenges» and «Interaction of Cultures and Images of the States». The conference was attended by 120 people.

15. Seminars on Information Management The seminars aimed at development of information strategy of CPI.
  • Program of the seminar «Planning the Cultural Policy Information Agency» (Moscow, April 9, 2004) included discussions on information gaps and principles of collaboration in the field of cultural policy. 23 people from 9 regions (Moscow, St. Petersburg, Petrozavodsk, Pskov, Saratov, Surgut, Kemerovo, Volgograd) took part in the discussions.
  • The second seminar «Information Agency as an Instrument of Positioning the Organization in the Field of Cultural Policy» (Zavidivo, December 13-15, 2004) was aimed at analysing and reshaping the informatin strategy of CPI. 12 experts participated in the seminar.


In the first three years, CPI developed an efficient system of management:
  • Board of Trustees and Steering Board were created and principles of rotation established;
  • structure of staff was optimized;
  • proper balance of program and administrative expenses was achieved;
  • financial and grant procedures were enhanced;
  • proper office was rented and equipped;
  • network of partner organizations was developed;
  • pull of experts capable of dealing with a variety of cultural policy related issues was formed.

In 2003–05, three annual audits and an additional audit of Eurasia Foundation took place. The auditors’ conclusions were all positive: the funds had been spent according to the purposes stated and in agreement with the donors’ demands and the Russian law. CPI annual reports were published in the brochures and on the web site.


In 2003-05, CPI received financial support from the following organizations:
1) Eurasia Foundation: Cultural Entrepreneurship Project (2003-04): $46,610.
2) Russian State Fund for Fundamental Research (RGNF): Partnership Project with the Center of Eastern Christian Culture (2004-05): 346,809 Rub. ($12,500).
3) UNESCO: Museum in Search of a New Visitor Project (2004): $12,615.
4) Council of Europe: New Bridges to Partnerships in Culture (2005): ?3,000 ($3,600).
5) KulturKontakt, Austria: Models and Practices of Sponsorship and Fundraising in Russia and Europe Research Project (2005): ?3,500 ($4,200). Thus, in 2003-05, $79,525 were raised in cash. At the same period of time, in kind contribution of partner organizations amounted to not less than $480,000.


1. Project activities Currently, Cultural Policy Institute receives many proposals for developing collaborative projects, as well as requests for conducting seminars, research or analytical work. According to its mission and strategy, CPI choses priority projects. Thus, in 2006 it is planned to collaborate with UNESCO on Contemporary Arts against HIV/AIDS Project; with the Moscow Committee on Culture on the Second Culture Plus Forum; with the Ministry of Culture, Moscow Region, on a series of educational seminars; with International University in Moscow on Dyagilev Readings; etc. Negotiations with the Ministry of Culture and Mass Communications are undeway concerning further collaboration with the Council of Europe, where Russia is presiding in 2006. The Institute’s expertize and good reputation gained during the first 3 years of its development, make feasible the continuation of its project activities.
2. Administrative expenses At the same time, during the three years of work it has become clear that it is impossible to raise funds covering the Institute’s administrative expenses. These include, first of all, rent of space (minimum $12,000 per year), holding of mandatory annual audit (minimum $2,300) and salary of an accountant (minimum $9,000 per year). Also problematic is raising funds for the salaries of 4 staff members, office administration and communication, as funds for project activities provided by the donors and partners are usually not enough to cover these expenses. Institutional support is vital for an independent organization in Russia today.